Transparency & Compliance
Our commitment to ethical marketing and regulatory compliance
At MailMate, transparency and compliance are at the core of everything we do. We are committed to operating with integrity, following all applicable regulations, and maintaining the highest standards of ethical marketing practices.
A2P 10DLC Compliance
We fully comply with Application-to-Person (A2P) 10DLC messaging regulations established by major carriers and The Campaign Registry (TCR). Our A2P compliance includes:
- Brand Registration: All business brands are properly registered with The Campaign Registry
- Campaign Verification: Every messaging campaign is vetted and approved before deployment
- Consent Management: We maintain strict opt-in requirements and honor all opt-out requests immediately
- Content Standards: All messages comply with CTIA guidelines and carrier requirements
- Throughput Limits: We respect carrier-imposed message volume limits to ensure deliverability
What is A2P 10DLC? A2P (Application-to-Person) 10DLC is a system in the United States that allows businesses to send SMS messages through standard 10-digit long code phone numbers. It requires registration and vetting to reduce spam and improve message deliverability.
TCPA Compliance
We strictly adhere to the Telephone Consumer Protection Act (TCPA) requirements:
- Obtaining express written consent before sending marketing messages
- Providing clear opt-out mechanisms in every message
- Maintaining comprehensive consent records
- Honoring Do Not Call (DNC) registry requirements
- Respecting time-of-day restrictions for communications
CAN-SPAM Act Compliance
For email communications, we comply with the CAN-SPAM Act by:
- Using accurate "From," "To," and routing information
- Including clear subject lines that reflect message content
- Identifying messages as advertisements when appropriate
- Providing valid physical postal addresses
- Offering easy-to-use unsubscribe mechanisms
- Processing opt-out requests within 10 business days
Direct Mail Standards
Our direct mail campaigns follow industry best practices and postal regulations:
- USPS Compliance: All mailings meet United States Postal Service requirements
- Accurate Addressing: We use CASS-certified address validation
- Opt-Out Honors: We maintain and respect suppression lists
- Truth in Advertising: All claims are substantiated and not misleading
- Environmental Responsibility: We use recyclable materials when possible
Data Protection & Privacy
We take data protection seriously and implement robust security measures:
- Secure Storage: Customer data is encrypted and stored securely
- Limited Access: Only authorized personnel can access customer information
- Data Minimization: We collect only necessary information
- Retention Policies: Data is retained only as long as needed
- Third-Party Vetting: All vendors undergo security assessments
- Breach Protocols: We have incident response plans in place
Ethical Marketing Practices
Beyond regulatory compliance, we commit to ethical marketing:
- Honest and transparent communication with customers
- Accurate representation of services and pricing
- Respect for consumer preferences and privacy
- Fair treatment of all clients regardless of size
- Continuous education on evolving best practices
- Accountability for campaign performance and outcomes
Industry Memberships & Certifications
We maintain active memberships and certifications with leading industry organizations:
- Direct Marketing Association (DMA)
- United States Postal Service (USPS) partnerships
- The Campaign Registry (TCR) verified sender
- Better Business Bureau (BBB) accreditation
Reporting Compliance Issues
We take compliance concerns seriously. If you believe you have received communications from us in error or have compliance concerns, please contact us immediately:
- Email: compliance@mailmate.com
- Phone: (555) 123-4567
- We will investigate and respond within 2 business days
Staying Current
Marketing regulations evolve constantly. We continuously monitor regulatory changes, update our practices accordingly, and train our team on new requirements. This transparency page is regularly updated to reflect our current compliance standards.
Questions About Our Practices?
We're happy to discuss our compliance and transparency practices in detail: